Where to Find Lilly Pulitzer in South Carolina
Lilly Pulitzer stores and stockists across South Carolina
Lilly Pulitzer has a dedicated retail presence in South Carolina, with flagship and outlet locations in Charleston and the Lowcountry, plus stockists in upscale department stores and boutiques statewide. The brand's signature bright prints, shift dresses, and resort wear are easiest to find in person at the Charleston locations, where you can see the full seasonal collections and get fitted for pieces that run small. If you live outside the Charleston area, department stores like Dillard's and specialty boutiques in Greenville, Hilton Head, and Myrtle Beach carry select Lilly pieces year-round.
The Charleston flagship store sits in the heart of downtown, and the brand also operates an outlet location in the Charleston area that carries previous seasons' styles at reduced prices. Both locations stock the complete range of dresses, tops, accessories, and home goods. If you prefer to shop without traveling, the official Lilly Pulitzer website ships to South Carolina, and many local boutiques that carry the line also offer online ordering with local pickup or delivery options.
Key Takeaways
- Lilly Pulitzer has a flagship store and outlet location in the Charleston area, where you can find the full current collection and previous seasons' styles.
- Dillard's locations throughout South Carolina carry Lilly Pulitzer dresses, tops, and accessories alongside other contemporary brands.
- Specialty boutiques in Hilton Head, Myrtle Beach, and Greenville stock seasonal Lilly pieces, though selection varies by location.
- The official Lilly Pulitzer website ships directly to South Carolina and often runs sales on seasonal and outlet items.
- Many local boutiques offer online ordering with in-store pickup, combining the convenience of browsing from home with the ability to try pieces on before committing.
The Charleston flagship and outlet stores
The Lilly Pulitzer flagship store in downtown Charleston is the most complete place to shop the brand in South Carolina. You'll find the current season's full range of dresses, separates, swimwear, accessories, and home décor, plus personal shoppers who can help you navigate sizing—Lilly pieces typically run small, so trying on is worth the trip. The store also hosts seasonal events and trunk shows, which you can learn about by calling ahead or checking the store's social media.
The outlet location carries previous seasons' inventory at 30 to 50 percent off retail. Outlet stock changes frequently and varies by season, so what you find depends on when you visit and what's been marked down. Both locations accept returns and exchanges, and staff can help you understand the brand's fit and care instructions for pieces that are often made from cotton or cotton blends that benefit from specific washing.
Department stores and regional boutiques
Dillard's has multiple locations across South Carolina—in Columbia, Greenville, Myrtle Beach, and other cities—and carries Lilly Pulitzer dresses, tops, and accessories in their contemporary women's section. Selection at Dillard's is smaller than at the flagship store and tends to focus on core styles and current-season pieces rather than the full range. Dillard's also runs sales during seasonal clearance events, which can offer savings on Lilly items alongside other brands.
Independent and upscale boutiques in Hilton Head, Myrtle Beach, and Greenville stock Lilly Pulitzer as part of their contemporary resort wear and casual clothing offerings. These boutiques often curate a smaller, seasonal selection and may carry exclusive prints or styles not available elsewhere in the state. Call ahead to confirm they have the specific item or size you're looking for, since boutique inventory is typically more limited than department stores.
Online shopping and shipping to South Carolina
The official Lilly Pulitzer website ships directly to South Carolina and is the best place to browse the complete current collection, previous seasons' outlet items, and sale merchandise. The site includes detailed sizing charts and fit notes for each piece, which is helpful since Lilly's sizing runs small and varies between categories—a size 2 dress may fit differently than a size 2 top. Free shipping is often available on orders over a certain amount during promotional periods.
Many local South Carolina boutiques that carry Lilly also offer online ordering through their own websites or through platforms like Instagram and email. These local retailers often provide options like curbside pickup or same-day delivery in their area, which can be faster than waiting for national shipping. Calling a local boutique directly to ask about specific pieces or sizes is often quicker than browsing online, and staff can hold items for you while you decide.
Understanding Lilly Pulitzer sizing and fit
Lilly Pulitzer pieces run small across most categories, so most shoppers size up one or two sizes from their usual size. A woman who typically wears a size 6 in other brands often wears a size 8 or 10 in Lilly dresses. Tops and separates may fit differently than dresses, so trying on multiple sizes is common. The brand's signature shift dress, which is a staple of the collection, tends to be roomy through the body but fitted at the shoulders, so fit depends on your frame as much as your size.
The fabric content also affects fit and care. Most Lilly pieces are cotton or cotton-blend, which can shrink slightly if washed in hot water or dried on high heat. The brand recommends cold water washing and air drying to preserve color and shape. Visiting a store in person to try on pieces before buying is the most reliable way to find your size, which is why the Charleston locations are valuable even if you live elsewhere in the state.
Seasonal sales and outlet events
Lilly Pulitzer runs seasonal sales at the end of spring and fall, when previous seasons' inventory is marked down to make room for new collections. The outlet location in Charleston has the deepest discounts on past-season pieces, typically 30 to 50 percent off. The official website also has a dedicated outlet section where you can browse marked-down items, though sizes and prints sell out quickly during major sale periods.
The Charleston flagship store sometimes hosts special events like trunk shows or exclusive print releases, which are announced through the store's social media and email list. Signing up for the Lilly Pulitzer email newsletter gives you early notice of sales and new collections, and the brand occasionally sends exclusive discount codes to subscribers. Local boutiques may also host Lilly events or offer early access to new seasons if you're a regular customer.
Frequently Asked Questions
What size should I order in Lilly Pulitzer if I don't know my size?
Start one size larger than you normally wear, especially for dresses. Most Lilly customers size up one or two sizes from their usual size. The official website has detailed sizing charts for each piece, and staff at the Charleston store can help you find your size if you call or visit in person.
Can I return Lilly Pulitzer items bought at Dillard's to the Lilly store?
No. Items purchased at Dillard's must be returned to Dillard's according to their return policy. Items bought directly from Lilly—whether in-store, online, or at the outlet—can be returned to any Lilly location or through the website.
Does Lilly Pulitzer ever have sales at the Charleston outlet?
The outlet location always carries marked-down previous seasons' items. Additional sales happen during seasonal clearance events, typically at the end of spring and fall. Stock changes frequently, so visiting multiple times during a sale period increases your chances of finding your size and preferred prints.
Where can I find Lilly Pulitzer home goods in South Carolina?
The Charleston flagship store carries the full range of Lilly home items, including bedding, tableware, and décor. The official website also ships home goods to South Carolina. Some department stores and boutiques carry select home pieces, but the flagship store and website have the most complete selection.
Do local South Carolina boutiques carry exclusive Lilly Pulitzer prints?
Some boutiques may carry prints or styles exclusive to their store or region, but this varies. Call ahead to ask if a boutique near you carries exclusive items, or ask staff at the Charleston store about regional exclusives when you visit.