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Electric Beach Sunwear: What to Know Before You Buy

By Constance Obi · Culture & Recreation Writer

Electric Beach is a South Carolina beachwear brand focused on UV-protective swimwear and cover-ups

Electric Beach Sunwear designs and sells swimwear, rash guards, and beach cover-ups made with sun-protective fabric. The brand is based in South Carolina and specializes in pieces that block ultraviolet rays while you're in the water or on the sand. Their collection includes one-piece and two-piece swimsuits, long-sleeve swim shirts, beach dresses, and lightweight layers—all constructed with materials rated for UPF (ultraviolet protection factor) coverage.

The brand appeals to swimmers, surfers, and beachgoers who want to reduce sun exposure without constantly reapplying sunscreen. Electric Beach pieces are designed to fit active water use, with reinforced seams and quick-dry fabrics meant to withstand saltwater, chlorine, and regular wear.

Key Takeaways

  • Electric Beach Sunwear makes swimwear and beach cover-ups with built-in UPF protection to block ultraviolet rays during water activities.
  • The brand offers one-piece suits, bikinis, rash guards, swim dresses, and layering pieces in a range of sizes and colors.
  • Fabrics are designed to dry quickly and resist damage from saltwater and chlorine, making them practical for regular beach or pool use.
  • Prices vary by style and piece type, so comparing specific items before purchase helps you find pieces that fit your budget and needs.

What styles Electric Beach offers

Electric Beach's lineup includes traditional swimsuit cuts alongside specialized pieces for different water activities. One-piece swimsuits come in solid colors and patterns, with options for high-waisted, classic, and athletic fits. Two-piece styles range from bikinis to tankini tops paired with various bottom cuts.

Beyond swimsuits, the brand makes long-sleeve rash guards for extra arm and shoulder coverage, beach dresses that work as cover-ups or standalone pieces, and lightweight swim shirts. Many styles layer easily over or under other pieces, which is useful if you want to mix coverage levels or transition from water to land without changing completely.

How UPF protection works in these fabrics

UPF ratings measure how much ultraviolet radiation a fabric blocks. A UPF 50+ rating means the fabric blocks at least 98 percent of UVA and UVB rays. Electric Beach pieces are constructed with fabrics that carry these ratings built into the material itself, rather than applied as a coating that washes away.

This protection works best when the fabric fits snugly and covers the skin completely. Loose or thin areas allow more rays through, so a well-fitting rash guard or swim dress provides more protection than an oversized cover-up. The protection remains effective through regular washing and wearing, though manufacturers recommend rinsing in fresh water after saltwater or chlorine exposure to extend fabric life.

Where to find and purchase Electric Beach pieces

Electric Beach Sunwear sells directly through their website, where you can browse their full collection by style type, size, and color. The site typically shows current inventory, pricing, and shipping information. You can also find their pieces through select retail partners and online marketplaces that carry South Carolina-based brands.

Before purchasing, check the size chart on their website, since fit varies between styles. Reading customer reviews on the product page can tell you whether a particular style runs large, small, or true to size, and how the fabric feels in water. Many retailers offer return windows, so confirm the return policy before checkout if you're ordering online for the first time.

Price range and what affects cost

Electric Beach pieces range in price depending on the style, size, and complexity of the design. One-piece swimsuits typically cost less than two-piece sets, and basic solid colors usually cost less than printed or patterned options. Specialized pieces like swim dresses or extended-coverage rash guards may cost more than standard bikini tops or bottoms.

Sales and seasonal discounts appear periodically, particularly at the end of summer or during holiday shopping periods. Signing up for the brand's email list often gives you access to first-time buyer discounts or notifications about upcoming sales. Comparing prices across retailers that carry the brand can also reveal differences in pricing or promotions.

Care and durability considerations

Electric Beach fabrics are designed to withstand regular water use, but proper care extends their life. Rinsing in fresh water after each saltwater or chlorine swim removes minerals and chemicals that can degrade the fabric over time. Hand washing in cool water with mild detergent is gentler than machine washing, though many pieces can go in a washing machine on a delicate cycle.

Avoid fabric softeners and bleach, which can damage the UPF-protective fibers. Air drying is gentler than machine drying and helps the fabric maintain its shape and elasticity. With regular care, Electric Beach pieces typically last multiple seasons of frequent use, making them a practical investment for people who spend significant time in the water.

Frequently Asked Questions

Does UPF protection wash out of the fabric over time?

No. Electric Beach uses fabrics where the UPF protection is built into the material itself, not applied as a surface coating. The protection remains effective through regular washing and wearing. Rinsing in fresh water after saltwater or chlorine use helps preserve the fabric's overall condition and lifespan.

What's the difference between a rash guard and a swim shirt?

Both provide arm and torso coverage with UPF protection. Rash guards are typically tighter-fitting and designed for active water sports like surfing, while swim shirts are often looser and work as casual cover-ups. Electric Beach makes both styles, so choice depends on whether you want a snug athletic fit or a relaxed layering piece.

Can I wear Electric Beach pieces for activities other than swimming?

Yes. Many customers wear the swim dresses, cover-ups, and lightweight pieces for beach walks, outdoor activities, or casual wear where sun protection matters. The quick-dry fabric and UPF rating make these pieces practical for any time you're outside in the sun, not just in the water.

How do I know what size to order?

Electric Beach provides a size chart on their website that shows measurements for each size in inches or centimeters. Measure yourself at the bust, waist, and hips, then compare to the chart. Reading customer reviews on specific products can also tell you if a style tends to run large or small compared to the listed size.

What should I do if a piece doesn't fit?

Check the return or exchange policy on the retailer's website before purchasing. Most online retailers offer a return window of 30 to 60 days. Keep tags attached and the piece unworn until you're certain it fits, so you have the option to return or exchange if needed.