New Balance Factory Store in South Carolina: Where to Shop and What to Expect

What the New Balance Factory Store offers

New Balance operates a factory outlet store in South Carolina where you can buy running shoes, athletic apparel, and accessories at lower prices than standard retail locations. The store carries current and previous-season inventory, including men's, women's, and children's footwear and clothing. You'll find the same brands and quality as a full-price retailer, but the factory outlet model means markdowns on overstock and discontinued styles.

The store is located in Myrtle Beach at Barefoot Landing, a shopping complex on North Kings Highway. Hours and inventory change seasonally, so calling ahead or checking the New Balance website before you visit saves a trip if you're looking for something specific.

Key Takeaways

• The New Balance Factory Store in Myrtle Beach carries shoes and athletic wear at outlet prices, typically 20 to 40 percent below full retail.
• You can find current New Balance models alongside previous seasons and discontinued styles in one location.
• The store stocks sizes for men, women, and children, though popular sizes and widths may sell out during peak shopping times.
• Barefoot Landing is an open-air shopping village with restaurants and other retailers nearby, so you can combine your visit with other activities.

Location and hours at Barefoot Landing

The New Balance Factory Store sits inside Barefoot Landing, a shopping and entertainment complex in Myrtle Beach. The address is 4800 North Kings Highway, Myrtle Beach, SC 29577. Barefoot Landing is an outdoor mall with a boardwalk layout, so you'll walk between shops and restaurants under covered walkways.

Store hours vary by season. During summer and holiday periods, the store stays open later to accommodate tourist traffic. Winter hours are shorter. Call the store directly at the Barefoot Landing information line or visit the New Balance website to confirm hours before you go, especially if you're traveling from out of town.

What you'll find in inventory

The factory store carries New Balance's full range of athletic shoes: running shoes, walking shoes, cross-training shoes, and lifestyle sneakers. You'll see men's and women's models in most categories, plus a children's section. Shoe sizes typically run from youth sizes through men's and women's sizes 14 and up, though availability depends on what's in stock that day.

Beyond shoes, the store stocks athletic apparel including t-shirts, shorts, leggings, jackets, and socks. You'll also find accessories like hats, bags, and athletic socks. The inventory leans toward current-season items and popular models, but you may find previous-season colors or discontinued styles at deeper discounts. Stock changes frequently, so if you're hunting for a specific shoe model or size, visiting multiple times or calling ahead increases your chances of finding it.

Pricing and discounts

Factory outlet pricing typically runs 20 to 40 percent below the manufacturer's suggested retail price, though the exact discount varies by item and season. Shoes that retail for $130 might be priced at $80 to $100 at the factory store. Apparel discounts follow a similar range. Clearance sections near the back or sides of the store often have additional markdowns on items the store is clearing out.

New Balance occasionally runs promotions—percentage-off sales, buy-one-get-one offers, or seasonal clearance events. These are most common during holiday shopping periods and end-of-season sales. The store does not always advertise these in advance, so signing up for New Balance's email list or checking their website before you visit can alert you to current deals.

Parking and nearby shopping

Barefoot Landing has a large parking lot that's free and typically easy to navigate, even during busy tourist seasons. The complex is designed for walk-through shopping, so once you park, you can move between the New Balance store and other retailers on foot. The boardwalk layout makes it pleasant to browse multiple shops in one visit.

Nearby stores include other athletic and casual wear retailers, restaurants ranging from casual to upscale, and entertainment venues. If you're visiting Myrtle Beach for a longer stay, Barefoot Landing works well as a half-day shopping destination. The location is close to the beach and other Myrtle Beach attractions, so you can combine your visit with other activities.

Return and exchange policy

New Balance factory stores typically accept returns and exchanges within 30 days of purchase with a receipt. Items must be unworn and in original condition. If you don't have a receipt, the store may still process a return or exchange, but you may receive store credit rather than a refund. Policies can vary slightly, so ask at the register when you buy if you think you might return something.

Clearance items marked as final sale usually cannot be returned or exchanged. Check the tag or ask a staff member before you buy if an item is final sale. Shoes that have been worn, even once, typically cannot be returned, so try them on at home on a clean floor if you're unsure about fit.

Tips for shopping the factory store

Visit early in the day or on weekdays if you prefer a less crowded experience. Weekends and summer afternoons draw heavy foot traffic, especially during tourist season. If you're looking for a specific size or model, calling ahead lets you know whether the store has it in stock before you make the trip.

Bring your shoe size information if you're between sizes or wear wide widths. Factory stores sometimes have limited selection in specialty sizes, so knowing your exact fit helps you shop efficiently. The staff can also help you find shoes in your size if you ask. Check the clearance section even if you don't find what you want at regular prices—markdowns there can be substantial, and you might discover a shoe you like at a better price.

Frequently Asked Questions

Is the New Balance Factory Store the same as the regular New Balance store?

The factory store carries New Balance shoes and apparel, but it focuses on outlet pricing and inventory. You'll find current models alongside previous seasons and discontinued styles. Prices are lower than full-price retailers, but selection may be smaller in any given size or style on any given day.

Can I return shoes if I've worn them once?

Most factory stores do not accept returns on worn shoes, even if worn only once. Shoes must be unworn and in original condition. Try shoes on at home on a clean floor if you're unsure about fit, and return them within 30 days with your receipt if they don't work out.

Does the store carry wide widths?

New Balance makes shoes in wide widths, and the factory store may carry them, but availability varies. Call ahead if you wear a wide width to confirm the store has your size in stock. Popular sizes and widths sell out faster, especially during peak shopping seasons.

What time of year has the best sales?

End-of-season clearance sales typically happen in late summer and after the winter holidays. Holiday shopping periods also bring promotions. Check the New Balance website or sign up for their email list to learn about upcoming sales before you visit.

Is there parking at Barefoot Landing?

Yes, Barefoot Landing has a free parking lot. Parking is usually easy to find, even during busy times, though it can fill up on peak summer weekends. The lot is close to the store entrances, so you won't have to walk far from your car.