Serena & Lily Hilton Head Outlet: What to Expect When You Visit
What Serena & Lily Offers at the Hilton Head Location
Serena & Lily is a home furnishings and décor brand with a physical outlet store in Hilton Head, located in the Hilton Head Outlet Mall on Lady's Island. The store carries the brand's full range of furniture, bedding, outdoor pieces, and home accessories—typically at lower prices than the full-price retail locations or the main website. The outlet stocks both current seasonal items and previous-season inventory, which is why prices tend to be reduced.
The Hilton Head outlet is smaller than a full-price Serena & Lily store, so the selection varies depending on what's in stock at any given time. You'll find sofas, dining tables, bedroom sets, outdoor furniture, rugs, pillows, throws, and decorative objects. The store also carries the brand's signature bedding collections and bath accessories. Because outlet inventory changes regularly, what you find on one visit may not be there on the next.
Key Takeaways
- Serena & Lily's Hilton Head outlet is located in Hilton Head Outlet Mall on Lady's Island and carries furniture, bedding, and home décor at reduced prices.
- The outlet stocks previous-season and current items, so inventory changes regularly and selection is smaller than full-price stores.
- Prices are typically 20 to 40 percent lower than full-price retail, though exact discounts vary by item and season.
- The store offers in-store shopping only; you cannot order online through the outlet location.
- Serena & Lily's design style emphasizes coastal and transitional aesthetics, so the pieces work well for Lowcountry homes or anyone drawn to that aesthetic.
Location, Hours, and How to Get There
The Serena & Lily outlet is in Hilton Head Outlet Mall, located at 50 Mathews Drive on Lady's Island. From Hilton Head Island proper, take the Cross Island Parkway toward Bluffton, then follow signs to the outlet mall. The drive from central Hilton Head takes about 10 to 15 minutes depending on traffic and your starting point.
Hours vary by season and day of the week. Most outlet stores operate Monday through Saturday from 10 a.m. to 9 p.m. and Sunday from 11 a.m. to 6 p.m., though it's worth calling ahead or checking the mall's website to confirm current hours, especially during holidays or off-season months. Parking at the outlet mall is free and plentiful.
Pricing and What You'll Save
Outlet prices are generally 20 to 40 percent lower than full-price retail, though the exact discount depends on the item, how long it's been in stock, and the season. End-of-season clearance items tend to have the deepest discounts. Current-season pieces and popular items may have smaller markdowns. Unlike some outlet stores, Serena & Lily does not typically run additional sales or promotions within the outlet location—the marked price is the price you pay.
The outlet carries items that didn't sell at full-price stores, pieces from previous seasons, and sometimes overstock from the main collection. This means you're not buying lower-quality versions of Serena & Lily furniture; you're buying the same pieces at a discount because they're no longer new. Quality and construction are identical to full-price retail.
What to Know Before You Shop
Serena & Lily's design aesthetic is coastal and transitional—think light, airy colors, natural materials, and pieces that work in both casual and more refined settings. If you're looking for mid-century modern, industrial, or maximalist styles, this brand may not be the best fit. The color palette leans toward whites, creams, soft blues, grays, and natural wood tones.
Furniture at the outlet is typically floor samples or display pieces, so you can sit on sofas, open drawers, and test the quality before buying. This is helpful for assessing comfort and construction. However, floor samples may show minor wear, and the outlet does not always have every size or color option available. If you're looking for a specific piece in a particular finish or fabric, calling ahead to confirm stock is a good idea.
The outlet does not offer custom orders or special orders. You buy what's in the store. Delivery and assembly services may be available for larger pieces, but policies vary—ask a staff member about options when you're ready to purchase.
Comparing the Outlet to Other Shopping Options
The Hilton Head outlet is the only physical Serena & Lily location in South Carolina. If you can't find what you want at the outlet, you can shop the full collection online at Serena & Lily's website, though you'll pay full retail prices and shipping costs. Some pieces are outlet-exclusive and won't be found online, while other items are only available through the website.
If you're shopping for home furnishings in the Hilton Head area, the outlet mall also has other furniture and home décor stores, including HomeGoods, Pottery Barn, and various other retailers. The outlet is worth a visit if you're already in the area shopping, but it's not necessarily worth a trip solely to browse unless you're looking for a specific Serena & Lily piece or have time to explore the entire mall.
Return Policy and Warranties
Serena & Lily's return policy for outlet purchases typically allows returns within 30 days of purchase with a receipt. Furniture and large items may have different terms than smaller décor pieces, so confirm the specific policy when you buy. Outlet items are usually final sale, meaning they cannot be returned or exchanged—ask before you purchase if an item is marked final sale.
Furniture comes with a manufacturer's warranty that covers defects in materials and workmanship. The length and terms of the warranty vary by piece. Keep your receipt and any warranty documentation that comes with your purchase, as you'll need it if you ever need to file a claim.
Frequently Asked Questions
Can I order online from the Serena & Lily Hilton Head outlet?
No. The outlet location is in-store shopping only. You cannot place orders online through the outlet store. If you want to shop Serena & Lily online, you'll use the main website and pay full retail prices plus shipping.
Do outlet items come with the same warranty as full-price furniture?
Yes. Outlet furniture carries the same manufacturer's warranty as full-price pieces. The warranty covers defects in materials and workmanship. Warranty length varies by item, so check the documentation that comes with your purchase.
Is the outlet furniture lower quality than full-price Serena & Lily?
No. Outlet pieces are the same quality as full-price retail. The discount exists because the items are from previous seasons, didn't sell at full price, or are overstock—not because they're made differently or with cheaper materials.
What if I find something I like but it's not in my preferred color or size?
The outlet does not offer custom orders or special orders. You can only buy what's currently in stock. If you need a specific color, size, or configuration, you would need to order through the main website, though you'd pay full price and shipping.
Is it worth driving to the outlet if I'm not already in the area?
That depends on what you're looking for. If you have a specific Serena & Lily piece in mind and want to see it in person before buying, it's worth a call to confirm stock. If you're browsing for inspiration or exploring the outlet mall for other stores, it can be a pleasant stop. If you're only interested in Serena & Lily and have no specific item in mind, shopping online may be more efficient.