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I Love Sugar in Myrtle Beach: Handmade Candy and Sweets in the Heart of Downtown

By Constance Obi · Culture & Recreation Writer

What I Love Sugar offers

I Love Sugar is a candy shop in downtown Myrtle Beach that makes much of its inventory on-site. The shop specializes in handmade fudge, brittle, taffy, and other traditional sweets, alongside a selection of bulk candies and novelty items. You can watch candy being made through the shop windows, and staff will explain what you're seeing if you ask.

The shop carries both classic flavors—chocolate, vanilla, peanut butter—and seasonal or rotating varieties. Fudge comes in flavors like salted caramel, cookies and cream, and pecan. Brittles include traditional peanut and pecan versions. The taffy selection changes, but typically includes fruit flavors and chocolate combinations. Prices are per-pound for bulk items and per-piece or per-box for packaged sweets.

I Love Sugar also stocks hard candies, lollipops, and novelty candies aimed at tourists, including items shaped like beach themes or South Carolina landmarks. Gift boxes and assortments are available if you're buying for someone else.

Key Takeaways

  • I Love Sugar makes fudge, brittle, and taffy fresh in the shop, and you can watch the process from the storefront.
  • The shop is located in downtown Myrtle Beach, within walking distance of the boardwalk and other attractions.
  • Candies are sold by weight or by piece, with prices varying by item and flavor.
  • The shop carries both traditional flavors and seasonal varieties, so what's available changes throughout the year.
  • Gift boxes and bulk options make it easy to buy for groups or to take candy home as a souvenir.

Location and hours

I Love Sugar sits on North Kings Highway in downtown Myrtle Beach, a short walk from the Myrtle Beach Boardwalk and Promenade. The storefront is easy to spot because of the large windows where candy-making happens. Parking is available on the street or in nearby lots shared with other downtown shops.

Hours vary by season. During peak summer and holiday periods, the shop typically stays open into the evening. In off-season months, hours are shorter. It's worth calling ahead or checking the shop's social media before you visit, especially if you're traveling from out of town or planning a specific time.

What to expect when you visit

The shop is small and can get crowded during peak tourist season, especially on weekends and holidays. If you visit during summer or around Christmas, expect to wait in line and have limited space to browse. The best times for a less crowded experience are weekday mornings or early afternoons in the off-season.

Staff are accustomed to tourists and questions about how the candy is made. If you're curious about a particular flavor or process, asking usually gets you a brief explanation. Samples are sometimes offered, though availability depends on the day and what's being made.

The shop accepts both cash and card. If you're buying fudge or other items by weight, staff will box or bag your selection and weigh it at the counter. Bulk candy is typically sold in small paper bags or boxes you can fill yourself.

Handmade candy versus packaged selections

About half the shop's inventory is made on-site, and the other half is packaged candy bought from other makers or wholesalers. The handmade items—fudge, brittle, and taffy—are usually fresher and more expensive per pound than the packaged bulk candies. If you're looking for something made in the shop specifically, ask staff which items were made that day or earlier in the week.

Packaged candies tend to be lower-priced and include regional brands, national favorites, and novelty items. These are good options if you want something specific that the shop doesn't make fresh, or if you're looking for a smaller purchase.

Buying candy to take home

I Love Sugar sells candy by the piece, by weight, or in pre-made gift boxes. If you're buying fudge or brittle, you can choose individual pieces or ask for a half-pound or full-pound box. Taffy is usually sold by the piece or in small bags. Bulk candies come in small paper bags you fill yourself.

Gift boxes range from small sampler boxes with a few pieces of fudge to larger assortments with a mix of handmade and packaged items. These are priced by size and contents. The shop can also wrap items if you're giving candy as a gift, though wrapping options may be limited during busy periods.

If you're buying for a group or want a large quantity, calling ahead gives staff time to prepare a box or assortment. This is especially useful during holidays or if you want a specific flavor combination.

Nearby attractions and dining

I Love Sugar's downtown location puts it within a few blocks of other Myrtle Beach attractions. The Boardwalk and Promenade are a short walk away, as are several restaurants, ice cream shops, and other retail stores. Many visitors stop at I Love Sugar while walking between the beach and downtown shops or restaurants.

If you're planning a day in downtown Myrtle Beach, you can combine a visit to I Love Sugar with lunch or dinner nearby, a walk on the boardwalk, or browsing other shops. The area is pedestrian-friendly during daylight hours, though parking can be tight during peak season.

Seasonal changes and special items

The flavors and items available at I Love Sugar shift with the season. Summer brings tropical and fruity flavors, while fall and winter feature spiced, peppermint, and chocolate-heavy varieties. Holiday seasons—especially Christmas—see special packaging and limited-edition flavors.

The shop sometimes makes seasonal brittle flavors or taffy varieties that aren't available year-round. If you're visiting during a specific season and want to know what's special that time of year, staff can tell you what's currently being made.

Frequently Asked Questions

Can I watch the candy being made?

Yes. The shop has large windows facing the street where you can see fudge, brittle, and taffy being made. Staff are usually willing to explain what you're watching if you ask. The best times to see active candy-making are mid-morning and mid-afternoon, when production is typically happening.

Are there sugar-free or dietary options?

I Love Sugar's handmade candy is made with regular sugar and ingredients. The shop does carry some packaged sugar-free candies in its bulk selection, but the selection is limited. Call ahead if you need to know what sugar-free options are currently in stock.

How much does candy cost?

Prices vary by item and flavor. Handmade fudge and brittle are typically more expensive per pound than packaged bulk candies. Individual pieces of fudge usually cost between a few dollars and five dollars depending on size and flavor. Bulk candies are cheaper per piece. Gift boxes range from around ten dollars for small samplers to thirty dollars or more for larger assortments.

Is there parking near the shop?

Yes. Street parking is available on North Kings Highway, and there are shared parking lots nearby that serve downtown shops and restaurants. During peak summer season, parking can be tight, so arriving early in the day or visiting on a weekday may make parking easier.

Can I order candy online or by phone?

I Love Sugar is primarily a walk-in shop. For information about phone orders or shipping, call the shop directly. During busy seasons, staff availability for phone orders may be limited.