Simply Southern Gift Shop in Charleston: What to Find and How to Visit

What Simply Southern Sells

Simply Southern is a Charleston-based retailer that stocks apparel, home décor, and accessories rooted in Southern style and outdoor culture. The shop carries branded t-shirts, hats, and pullovers alongside items like koozies, tumblers, and stickers—most printed with the company's signature logo or regional themes. You'll find pieces suited to casual wear, gifts for friends and family, and souvenirs that reflect Lowcountry aesthetics.

The brand itself started in South Carolina and has built a following around a relaxed, outdoorsy sensibility. Items tend toward bright colors, nature-inspired graphics, and the kind of casual comfort that works for beach trips, everyday wear, or cabin weekends. Prices range from under $10 for smaller items like stickers or koozies to $40–$60 for apparel and outerwear.

Key Takeaways

• Simply Southern sells branded apparel, hats, home goods, and small accessories with a Lowcountry and outdoor focus.
• The shop has a physical location in Charleston where you can browse and purchase in person.
• Items work as gifts, personal purchases, or souvenirs reflecting South Carolina's coastal and rural character.
• The brand is South Carolina–based, so shopping there supports a local company.

The Charleston Location and Hours

Simply Southern operates a retail shop in downtown Charleston where you can walk in and browse the full selection. The store sits in an accessible location near other shops and restaurants, making it easy to visit while exploring the city's shopping districts. Hours vary by season, so it's worth checking their website or calling ahead before you go, especially if you're planning a trip during off-peak times.

Parking downtown can be tight, particularly on weekends and during peak tourist season. Street parking fills quickly, but several paid lots and garages operate within a few blocks of the main shopping areas. If you're staying in a hotel or visiting nearby attractions, walking may be simpler than driving.

Shopping Online and Shipping

If you can't visit the Charleston store, Simply Southern also sells through their website, which ships across the United States. Online ordering works the same way as most retail sites—you browse, add items to your cart, and check out. Shipping times and costs vary depending on your location and the shipping method you choose at checkout.

The website often displays the same inventory as the physical store, though some items may sell out faster online during busy seasons. If you're looking for a specific piece, you can contact the store directly to ask whether it's in stock before making the trip or placing an order.

Gift Ideas and Seasonal Stock

Simply Southern's inventory shifts with the seasons and holidays. Summer months bring lighter apparel, beach-themed accessories, and outdoor gear. Fall and winter stock includes heavier layers, holiday-themed items, and gift sets. The shop regularly updates displays to reflect what's current, so repeat visitors often find new pieces.

For gift-giving, the smaller items—koozies, stickers, hats, and tumblers—work well for people who already have plenty of clothes. Gift sets bundling a few coordinating pieces are also common, especially around holidays. If you're shopping for someone who loves the outdoors, coastal living, or Southern style, the store's aesthetic usually aligns with those interests.

What Makes Simply Southern Different

The brand's South Carolina roots set it apart from national chain retailers. Items carry a regional identity rather than generic graphics, and the company's growth has stayed tied to the state. That connection matters to visitors and locals who want to take home something that actually reflects where they've been, rather than a mass-produced souvenir.

The quality of the apparel and goods is solid for the price point. T-shirts and hats hold up to regular wear, and the printing doesn't fade quickly with washing. That durability makes pieces worth keeping rather than treating as throwaway souvenirs.

Nearby Shopping and Dining

Simply Southern's downtown location puts you near other independent shops, galleries, and restaurants. King Street and the surrounding blocks host everything from boutiques to bookstores to casual lunch spots. If you're making a shopping trip, you can easily spend a few hours exploring the area without backtracking.

Many visitors combine a stop at Simply Southern with other downtown activities—walking the historic district, visiting nearby museums, or grabbing lunch at one of Charleston's well-known restaurants. The walkability of downtown makes it feasible to hit several destinations in one outing.

Frequently Asked Questions

Can I buy Simply Southern items without visiting Charleston?

Yes. The brand sells through their website and ships to addresses across the United States. You can browse and order online the same way you would from any other retailer. Shipping costs and delivery times depend on your location and the shipping method you choose.

What's the price range for Simply Southern apparel?

T-shirts and basic apparel typically run $30–$50, while hats and smaller accessories cost $10–$25. Outerwear and specialty items may be higher. Prices vary by style and material, so checking the website or visiting the store will show you current options and exact costs.

Does Simply Southern offer gift wrapping or gift cards?

Many retailers in Charleston offer gift wrapping for a small fee, and Simply Southern may as well. Gift cards are a common option for retailers, though you'll want to confirm directly with the store whether they're available and how to purchase them. Call ahead or check their website for details.

Is the Charleston store easy to find if I'm not familiar with downtown?

The store is located in downtown Charleston's main shopping district, which is well-marked and easy to navigate on foot. If you're using GPS or a map app, you can search for the store by name and it will direct you to the address. Parking is available in nearby lots and garages, though street parking fills up during busy times.

What should I know before visiting during tourist season?

Downtown Charleston gets crowded during spring and summer, especially on weekends. Parking can be harder to find, and shops may have lines during peak hours. If you prefer a quieter shopping experience, visiting on a weekday or during fall and winter months is usually less hectic. Always check store hours before you go, as they may change seasonally.