Simply Southern: What the Brand Offers and Where to Shop in South Carolina

Simply Southern makes casual clothing and accessories rooted in Southern style

Simply Southern is a South Carolina–based brand that designs graphic tees, hats, bags, and other everyday items with a distinctly regional sensibility. The company started in Charleston and has built its reputation on laid-back designs that reference Southern culture, outdoor life, and local pride. You'll find their pieces in independent boutiques across the state, in their own retail locations, and online.

The brand appeals to people who want clothing that feels connected to where they live or where they're visiting. Their designs often feature animals native to the Lowcountry, references to South Carolina landmarks, or simple graphics that read as understated rather than loud. Prices sit in the mid-range for casual wear—not discount-bin pricing, but not luxury either.

Key Takeaways

• Simply Southern is a Charleston-based brand that designs graphic tees, hats, and accessories with Southern and Lowcountry themes.
• You can buy their products at independent boutiques throughout South Carolina, at their own retail stores, and through their website.
• Their designs tend toward understated graphics rather than bold logos, with frequent references to local wildlife and regional culture.
• The brand also makes accessories like crossbody bags, baseball caps, and beanies alongside their core apparel line.

Where to find Simply Southern in South Carolina

Simply Southern operates its own retail locations in Charleston and other parts of the state. The flagship store sits in downtown Charleston, where you can see the full range of current designs and talk to staff about sizing and fit. Beyond their own shops, the brand is stocked in independent boutiques in towns like Beaufort, Hilton Head, and throughout the Midlands.

The easiest way to find a retailer near you is to visit their website and use the store locator tool. This shows which boutiques and shops in your area carry their inventory. Many of these independent retailers also stock other regional and local brands, so you may discover other South Carolina makers while you're there.

Online ordering through their website ships to South Carolina addresses and anywhere else in the country. Their site shows what's currently in stock and often includes photos of items styled on real people, which can help you picture how pieces fit and look when worn.

What kinds of products Simply Southern makes

The brand's core offering is graphic t-shirts in short and long sleeves. Their designs range from minimalist line drawings of herons and palmetto trees to more detailed scenes of marshes, beaches, and rural South Carolina landscapes. Most graphics are printed rather than embroidered, which keeps the price lower and the look more casual.

Beyond tees, Simply Southern makes hats—baseball caps, trucker hats, and beanies—often with embroidered logos or small graphics. They also produce crossbody bags, tote bags, and backpacks in canvas and other durable fabrics. Accessories like socks, koozies, and stickers round out the line. Seasonal items appear throughout the year, so inventory shifts with the calendar.

How Simply Southern fits into South Carolina's retail landscape

Simply Southern is one of several regional apparel brands born in South Carolina over the past two decades. The company reflects a broader trend of consumers seeking clothing that connects to place and local identity rather than national chains. Charleston's growth as a tourist and cultural destination helped launch the brand, but it has since built a loyal customer base among people who live here year-round.

The brand's presence in independent boutiques rather than big-box retailers is deliberate. This strategy keeps them visible in the kinds of shops where locals and visitors browse together, and it supports the small-business ecosystem that defines many South Carolina downtowns. If you're shopping in a historic district or a town square, you're likely to encounter Simply Southern alongside other regional makers.

Sizing, fit, and what to expect when you order

Simply Southern tees run true to size for most people, though fit varies slightly between styles. Their website includes a sizing chart and often shows customer photos, which can give you a sense of how a particular design looks on different body types. If you're between sizes, reading the reviews on their site may help you decide whether to size up or down.

Shipping times vary depending on whether you order from their website directly or through a retail partner. Orders placed on their site typically ship within a few business days. If you're buying from a boutique, you can take items home the same day or ask about mail delivery if they don't have your size in stock.

Returns and exchanges are handled through the retailer or website where you purchased. Most independent boutiques accept returns within a reasonable window if items are unworn and tags are attached. Check the specific return policy before you buy, especially if you're ordering online.

Why people choose Simply Southern over other casual brands

Customers often choose Simply Southern because the designs feel specific to where they live or visit. A heron graphic or a palmetto tree logo means something different to someone in South Carolina than a generic nature image would. The brand taps into regional pride without requiring you to wear a team logo or a place name across your chest.

The quality is solid for the price point. Tees hold up through regular washing, and the graphics don't crack or fade quickly. Hats and bags are made from materials that last through a season or more of regular use. People who buy Simply Southern pieces often return to the brand because they know what they're getting.

Frequently Asked Questions

Do Simply Southern items make good gifts for people visiting South Carolina?

Yes—many visitors buy Simply Southern tees and hats as souvenirs because the designs feel authentically regional without being cheesy. A tee with a Lowcountry marsh scene or a palmetto tree reads as a genuine connection to the place rather than a generic tourist purchase. Local boutiques often gift-wrap items, and their website can ship directly to an address outside South Carolina.

Are Simply Southern items only sold in South Carolina?

No. While the brand is based in Charleston and most heavily stocked in South Carolina, their website ships nationwide. Some independent boutiques outside South Carolina also carry their line. However, you'll find the widest selection and most locations if you're shopping within the state.

What's the price range for Simply Southern clothing?

Graphic tees typically cost between $25 and $40, depending on style and whether they're on sale. Hats range from $20 to $35, and bags run $30 to $60. Prices vary slightly between retailers, so it's worth checking a few shops if you're looking for a specific item.

Can I find Simply Southern items at chain stores or big retailers?

Simply Southern is primarily sold through their own stores and independent boutiques, not through national chains like Target or department stores. This keeps the brand visible in local retail spaces and supports the independent shop owners who stock their line.

Do they make items other than clothing and bags?

Yes. Beyond apparel and bags, Simply Southern makes hats, socks, koozies, stickers, and seasonal items. Their full product line is shown on their website and in their retail locations, and inventory changes throughout the year with new designs and seasonal offerings.