TCBY on Kings Highway: Frozen Yogurt and Toppings in Myrtle Beach

What You'll Find at TCBY Kings Highway

TCBY on Kings Highway in Myrtle Beach is a frozen yogurt shop where you serve yourself from multiple flavor stations and build your own bowl or cup with toppings. The shop operates on a self-serve model: you fill your cup with whichever yogurt flavors appeal to you, walk to the toppings bar to add mix-ins and sauces, then pay by weight at checkout. The location sits along Kings Highway, the main commercial strip running through central Myrtle Beach, making it accessible whether you're staying nearby or passing through town.

The yogurt selection rotates, but typically includes both traditional flavors like vanilla and chocolate alongside rotating seasonal or specialty options. The toppings bar holds the usual suspects—granola, fresh fruit, candy, chocolate chips, cookie crumbles—plus sauces ranging from caramel to fruit compotes. You control the ratio of yogurt to toppings and the total amount you take, which means the price varies based on what you choose and how much you fill your cup.

Key Takeaways

• TCBY operates on a self-serve model where you fill your own cup with yogurt flavors and toppings, then pay by weight at the register.
• The shop sits on Kings Highway in Myrtle Beach, a central location convenient to hotels, restaurants, and other attractions along the main commercial corridor.
• Yogurt flavors rotate regularly, so the specific options available depend on when you visit.
• The toppings bar includes fresh fruit, granola, candy, sauces, and cookie pieces, allowing you to customize your bowl to your taste.

Location and Hours

TCBY Kings Highway is located on Kings Highway in Myrtle Beach, the primary north-south route through the city's commercial district. This location puts it within easy reach of the Myrtle Beach boardwalk area, shopping centers, and the majority of the city's hotels and restaurants. If you're staying in central Myrtle Beach or exploring the downtown corridor, the shop is straightforward to find and access by car.

Hours vary seasonally, as is common for businesses in Myrtle Beach. During peak summer months, the shop typically stays open later to accommodate tourists and families on vacation. Winter hours are shorter. Before you visit, confirm current hours by calling ahead or checking online, since seasonal adjustments can shift opening and closing times by an hour or more.

How the Self-Serve Model Works

When you enter, you pick up a cup—typically small, medium, or large—and move to the yogurt dispensers. Each machine holds a different flavor, and you can mix and match as much as you want within your cup size. Some people fill their cup with one flavor; others create a swirl by using two or three. There's no limit to how many flavors you combine, so you can experiment or stick with what you know you like.

After filling your yogurt, you move to the toppings bar and add whatever appeals to you. The bar is usually organized by category—fresh toppings in one section, candy and chocolate in another, sauces in a third. You can add as little or as much as you want. Once you've finished building your bowl, you take it to the register, where staff weigh it and charge you based on the total weight. Prices per ounce are posted, so you can see what you're paying before checkout.

Yogurt Flavors and Seasonal Rotation

TCBY maintains a core set of classic flavors year-round—vanilla, chocolate, and a few others that are standard to the brand. Beyond those, the shop rotates in seasonal and limited-time flavors throughout the year. Spring might bring fruit-forward options; summer could feature tropical or refreshing flavors; fall and winter sometimes introduce richer or spiced varieties. The exact lineup changes, so if you have a favorite flavor you discovered on a past visit, it may or may not be available on your next trip.

The rotating menu is part of what keeps regular customers coming back—there's always something new to try. If you're visiting Myrtle Beach multiple times a year, you might encounter different flavor selections each season. Asking staff what's new or what's been popular can help you decide what to try if you're overwhelmed by options.

Toppings and Customization Options

The toppings bar at TCBY Kings Highway typically includes fresh fruit (berries, sliced peaches, or other seasonal options), granola, nuts, cookie crumbles, chocolate chips, candy pieces, and gummy toppings. Sauces usually include chocolate, caramel, fruit compotes, and sometimes specialty options like salted caramel or brownie batter. The exact selection can vary, but the bar is designed to let you build something that matches your taste—whether you want a light, fruity bowl or something rich and indulgent.

One advantage of the self-serve model is that you can see everything available before you commit. You're not ordering from a menu and hoping the combination works; you can look at the toppings, imagine the final product, and adjust as you go. If you add something and don't like how it looks, you can usually add more yogurt or a different topping to balance it out before you pay.

Pricing and What to Expect

TCBY charges by weight, so your final price depends on how much yogurt and toppings you add to your cup. A small cup with minimal toppings will cost less than a large cup loaded with expensive toppings like nuts or fresh fruit. The per-ounce price is posted at the register, so you can do rough math as you build your bowl if you want to stay within a certain budget. Most people find that a typical visit costs between $6 and $12, depending on cup size and topping choices, though this can vary.

Because you're paying by weight rather than a flat price, there's an incentive to be thoughtful about how much you add. Toppings like granola, nuts, and fresh fruit add weight quickly, so a bowl that looks modest in volume can end up heavier—and pricier—than you expected. Staff at the register can tell you the weight before you finalize payment, giving you a chance to adjust if you want.

Parking and Accessibility

TCBY sits on Kings Highway, which has commercial parking available. Most businesses along this stretch have dedicated parking lots or street parking nearby, so finding a spot is usually straightforward, especially outside peak summer season. During busy tourist months, parking can be tighter, but the location is not typically as congested as beachfront areas.

The shop itself is accessible by car and on foot if you're staying nearby or exploring the Kings Highway corridor on foot. If you're using ride-share or a taxi, the Kings Highway location is easy to direct a driver to, and the shop is visible from the road.

Frequently Asked Questions

Can I mix multiple yogurt flavors in one cup?

Yes. You can use as many of the available flavors as you want in a single cup. Many people create swirls or combinations by filling their cup partway with one flavor, then adding another. There's no limit to how many flavors you combine.

Do I have to add toppings, or can I just get plain yogurt?

You can get plain yogurt with no toppings if you prefer. The toppings bar is optional—you fill your cup with yogurt, skip the toppings, and go straight to checkout. You'll pay only for the yogurt weight.

What if I don't like what I made after I start eating it?

Once you've paid and left the shop, you've completed the transaction. TCBY's return policy varies, so if you have a genuine problem with your order, ask staff immediately while you're still at the counter. They may be able to help, but it depends on the specific situation and the shop's policies.

Are there dairy-free or sugar-free yogurt options?

Some TCBY locations offer non-dairy or reduced-sugar yogurt options, but availability varies by location and changes over time. Call the Kings Highway shop directly to ask what options they currently have available.

Is TCBY Kings Highway open year-round?

Most TCBY locations in Myrtle Beach operate year-round, but hours change seasonally. Winter hours are typically shorter than summer hours. Call ahead to confirm current hours before you visit, especially during off-season months.