What to Know About Working With Wendy Goller at Keller Williams Realty

Who Wendy Goller Is and How She Works

Wendy Goller is a real estate agent with Keller Williams Realty, one of the largest real estate franchises in the United States. Keller Williams operates through a network of local offices across South Carolina, and Goller works within that system to help buyers and sellers navigate property transactions in her market area.

Like all Keller Williams agents, Goller operates as an independent contractor licensed by the South Carolina Real Estate Commission. This means she represents either buyers or sellers (or both, depending on the transaction structure) and earns commission when a sale closes. Understanding how she's compensated and what her role includes helps you decide whether to work with her.

Keller Williams agents typically list properties for sale, show homes to potential buyers, negotiate offers, and guide clients through closing. Goller's specific services, market focus, and transaction history are details worth confirming directly with her before you commit to working together.

Key Takeaways

• Wendy Goller is a licensed real estate agent with Keller Williams Realty, a national franchise with multiple South Carolina locations.
• She earns commission when a sale closes, so her financial incentive is to complete a transaction—understand this dynamic before hiring her.
• You can ask her directly about her experience in your specific neighborhood, her recent sales, and how she structures her services.
• Keller Williams agents must comply with South Carolina Real Estate Commission rules, including disclosure of conflicts of interest and representation agreements.
• Before signing any agreement, confirm what services she provides, what costs you're responsible for, and whether she represents you exclusively or can work with other agents.

How Keller Williams Operates in South Carolina

Keller Williams Realty has multiple franchise locations across South Carolina, including offices in Charleston, Columbia, Greenville, and other major markets. Each office operates independently under the Keller Williams brand and systems, but the agent you work with is employed by that specific franchise location, not by a national corporate office.

This structure means that Goller's support systems, training, and resources come through her local Keller Williams office. If you have a complaint or concern about her service, you can raise it with her office manager, though the South Carolina Real Estate Commission is the regulatory body that oversees all agents statewide.

Keller Williams is known for its agent-focused model, which means the company invests heavily in training and technology for its agents rather than taking a large cut of commissions. This can affect how agents price their services and what tools they offer clients.

What to Ask Before You Hire Her

Before you sign a listing agreement or buyer representation agreement with Wendy Goller, ask specific questions about her experience and approach. Request information about her sales history in your neighborhood or price range, how long homes typically stay on the market under her representation, and what marketing methods she uses (online listings, open houses, direct mail, social media, etc.).

Ask whether she works with a team or independently, what her commission structure is, and whether there are any additional fees (for photography, staging advice, or other services). Confirm whether she can represent you exclusively or whether you're free to work with other agents simultaneously.

Also ask how she handles communication—whether you can reach her by phone, text, or email, and how quickly she typically responds. These details matter when you're in the middle of a time-sensitive negotiation or have urgent questions about a property.

Understanding Representation and Conflicts of Interest

In South Carolina, real estate agents must disclose who they represent and any conflicts of interest before you enter into a transaction. Goller might represent you as a buyer, represent a seller, or in some cases represent both parties in the same transaction (called dual agency). Each arrangement has different implications for your protection and negotiating power.

If Goller represents the seller, she has a legal duty to that seller—not to you—even if you're the one looking at the property. If she represents you as a buyer, she owes you loyalty and must disclose material facts about the property and the transaction. If she represents both buyer and seller (dual agency), she cannot advocate fully for either party, and you should understand this limitation before proceeding.

South Carolina law requires agents to provide a written disclosure of representation before or at the time you enter into a transaction. Read this document carefully and ask questions if anything is unclear.

How Commission Works and What It Means for You

Real estate commissions in South Carolina are negotiable, not set by law or by Keller Williams. The seller typically pays the commission, which is then split between the listing agent and the buyer's agent. This split is negotiable and varies by transaction.

Because Goller earns commission only when a sale closes, she has an incentive to complete transactions. This can work in your favor (she's motivated to help you find a home or sell your property) or against you (she might push you toward a deal that benefits her more than you). Understanding this dynamic helps you evaluate her advice critically and seek a second opinion if something feels off.

If you're a buyer working with Goller, the seller typically pays her commission through the listing agent, so you don't write her a separate check. If you're a seller, her commission comes out of your sale proceeds at closing.

Checking Her Credentials and Record

Wendy Goller must hold a current license issued by the South Carolina Real Estate Commission to conduct real estate business in the state. You can verify her license status, any disciplinary history, and her broker affiliation by visiting the South Carolina Real Estate Commission website or calling their office directly.

You can also search for her sales history and client reviews online through real estate websites like Zillow, Redfin, or Google. These platforms often show recent transactions, client ratings, and reviews. Keep in mind that reviews are voluntary, so a lack of reviews doesn't mean she hasn't done good work—it may just mean her clients haven't posted publicly.

Ask Goller directly for references from recent clients (both buyers and sellers) and follow up with them. A conversation with someone who has actually worked with her is often more valuable than any online profile.

What Happens If You Have a Problem

If you have a complaint about Wendy Goller's conduct or service, your first step is usually to contact her broker (the Keller Williams office manager). Most issues can be resolved through direct conversation or mediation at that level.

If the problem involves a violation of South Carolina real estate law or ethics rules, you can file a formal complaint with the South Carolina Real Estate Commission. The Commission investigates complaints and can take disciplinary action against agents who violate state law, including issuing warnings, fines, or license suspension or revocation.

If the problem involves a financial dispute or breach of contract, you may need to pursue a civil claim through small claims court or hire an attorney. Real estate transactions often involve significant money, so don't hesitate to seek legal advice if something goes wrong.

Frequently Asked Questions

How do I know if Wendy Goller is the right agent for me?

Interview multiple agents in your area and compare their experience, communication style, and approach. Ask each one about their recent sales, their marketing strategy, and how they handle client communication. Choose the agent you trust most and who has demonstrated success in your specific market or price range.

Can I work with Wendy Goller if I'm also working with another agent?

This depends on your representation agreement. Some agreements give an agent exclusive representation, meaning you can't work with anyone else. Others allow you to work with multiple agents. Confirm this in writing before you sign anything, and understand that dual representation can complicate negotiations and reduce your protection.

What if I want to stop working with her before we close?

Review your representation agreement to understand the terms. Most buyer representation agreements allow you to terminate with written notice, though some include early termination fees. Seller listing agreements are typically more restrictive. Talk to her directly first, and if you can't resolve it, contact her broker or consult an attorney.

Does Keller Williams may provide the sale of my home?

No. No real estate agent or company can may provide a sale. Anyone who promises to sell your home for a certain price or within a certain timeframe is making a false claim. Goller can market your home effectively and negotiate on your behalf, but the actual sale depends on market conditions, the property's condition, and buyer interest.

What should I bring to a first meeting with Wendy Goller?

If you're selling, bring your deed, mortgage statement, property tax records, and any recent home inspection or repair receipts. If you're buying, bring proof of funds or a pre-approval letter from a lender. Bring a list of questions and be prepared to discuss your timeline, budget, and priorities.