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RE/MAX Summit: What to Know About This Real Estate Conference

By Constance Obi · Culture & Recreation Writer

RE/MAX Summit is an annual conference where real estate agents, brokers, and industry professionals gather to learn new sales techniques, network, and explore emerging market trends.

The RE/MAX Summit brings together thousands of agents from across the country—and internationally—for a multi-day event typically held in a major U.S. city. The conference features keynote speakers, breakout sessions on topics like technology and client retention, vendor exhibits, and networking opportunities. Agents attend to sharpen their skills, discover new tools and services, and connect with peers and leadership from the RE/MAX organization.

If you work in real estate or are considering joining a RE/MAX brokerage, understanding what the Summit offers can help you decide whether attendance fits your professional goals and budget. The event is not mandatory, but many agents view it as a valuable investment in their career development.

Key Takeaways

  • RE/MAX Summit is an annual conference open to RE/MAX agents and brokers, featuring training sessions, keynote speakers, and networking events.
  • The conference typically runs for three to four days and covers topics like technology, marketing strategies, market trends, and business growth.
  • Attendance costs vary depending on your RE/MAX affiliation and whether you register early; some brokerages subsidize or cover agent registration fees.
  • The Summit location changes each year, so you will need to travel and budget for hotel and transportation if you attend.
  • Sessions are designed for agents at different career stages, from new licensees to experienced brokers and team leaders.

What Happens at the Summit

The Summit schedule typically includes opening and closing general sessions with high-profile speakers, followed by dozens of breakout sessions running simultaneously throughout the day. Breakout topics cover technology platforms, social media marketing, negotiation tactics, team building, and market analysis. Agents choose which sessions to attend based on their interests and business needs.

The vendor expo floor is a major component, where real estate technology companies, mortgage lenders, title companies, and other service providers display their products and services. Many agents use this time to evaluate new tools for their business or reconnect with existing vendors. Evening receptions and networking events give attendees informal time to build relationships with other agents and RE/MAX leadership.

Who Should Attend

RE/MAX Summit is open to all RE/MAX agents and brokers, regardless of experience level. New agents often find the training sessions and mentorship opportunities valuable as they build their practice. Experienced agents and team leaders attend to stay current with market shifts, learn advanced strategies, and maintain their professional network.

Brokers and office managers attend to learn about RE/MAX programs, connect with other leadership, and bring new ideas back to their teams. Some agents attend every year as part of their professional development routine, while others go once every few years or only when a particular topic interests them.

Registration and Cost

Registration fees vary depending on when you register and your status within RE/MAX. Early-bird rates are typically lower than standard rates, and some RE/MAX offices or teams offer group discounts. A few brokerages cover registration costs for their agents as part of professional development benefits, though this is not universal.

Beyond registration, you will need to budget for travel, hotel accommodations, and meals. The Summit is held in a different city each year, so location affects your total cost. Many agents book hotels near the conference venue, and some RE/MAX offices arrange group hotel blocks at discounted rates.

How to Find Summit Information

RE/MAX announces the Summit location and dates well in advance, usually on their main website and through communications to brokers and agents. Your local RE/MAX office or broker should have details about registration deadlines, group rates, and any office-sponsored attendance programs.

If you are an agent looking to attend, contact your broker or office manager first—they may have information about group registration, discounts, or office support for attendance. If you are considering joining RE/MAX and want to learn more about the Summit, ask about it during conversations with local RE/MAX brokers.

What to Prepare Before You Go

Before the Summit, review the session schedule and plan which breakout sessions align with your business goals. Many conferences release the full agenda weeks in advance, so you can map out your days and avoid missing sessions you want to attend.

Bring business cards if you plan to network, and consider preparing a brief description of your specialty or market focus so you can introduce yourself easily to other agents. Comfortable shoes are essential—the vendor floor and conference space involve significant walking. If you are traveling from out of state, book your hotel and flights early to secure better rates.

Frequently Asked Questions

Do I have to be a RE/MAX agent to attend?

No. While the Summit is primarily designed for RE/MAX agents and brokers, some events may allow non-RE/MAX real estate professionals to register. Contact RE/MAX directly or check their website for current attendance policies, as this can vary by year.

Can I attend just one day instead of the full conference?

Many conferences offer single-day or partial registration options at a lower cost than the full multi-day pass. Check the registration page when it opens to see what options are available for the year you plan to attend.

What if my brokerage does not cover registration costs?

You can register individually and pay out of pocket. Early-bird registration typically offers the lowest rates. Some agents view the cost as a business expense and deduct it on their taxes, so consult your accountant about what may be deductible.

Is the Summit worth attending if I am a new agent?

Many new agents find value in the training sessions, mentorship opportunities, and chance to meet other agents in the RE/MAX network. However, the cost and time commitment are significant, so weigh whether the sessions match your current learning needs and budget.

How far in advance should I register?

Early-bird registration typically closes several weeks before the event and offers the lowest rates. Standard registration remains open until closer to the conference date, though prices increase. Registering early also gives you time to book travel and plan your schedule.