April Hendricks at Keller Williams: What to Know Before You Meet
Who April Hendricks is and what she does
April Hendricks is a real estate agent with Keller Williams, one of the largest real estate franchises in the United States. Keller Williams operates through local offices across South Carolina, and agents like Hendricks work within that network to help buyers and sellers navigate property transactions in their area.
As a Keller Williams agent, Hendricks follows the company's systems and training model, which emphasizes client relationships and market knowledge. What she can do for you depends on whether you are buying, selling, or investing in property—and on the specific market where you are looking.
Before meeting with any agent, it helps to understand what agents do, what they cost, and what questions to ask. This guide covers those basics so you can decide whether to work with Hendricks or another agent, and what to expect from the process.
Key Takeaways
- Real estate agents earn commission only when a sale closes, typically split between the buyer's agent and seller's agent, so their incentive is to complete the transaction.
- You can interview multiple agents before choosing one, and you are not locked in until you sign a listing agreement (for sellers) or a buyer's agent agreement (for buyers).
- Keller Williams agents use the company's technology platform and training, which may include digital marketing tools, market data access, and transaction management systems.
- Commission rates and what is included in an agent's service vary by agent and by market, so asking about fees upfront prevents surprises later.
- An agent's local market knowledge—which neighborhoods are appreciating, what homes are selling for, how long properties typically sit on the market—matters more than the company name.
How real estate agents are paid and what that means for you
Real estate agents do not charge you a fee upfront. Instead, they earn commission—a percentage of the sale price—only when the sale closes. On a typical home sale, the seller's agent and the buyer's agent split the commission, which is usually between 5 and 6 percent of the sale price, though this varies by market and by agent.
If you are selling, the commission comes out of your proceeds. If you are buying, the seller's side of the commission typically pays for your agent, so you do not write a separate check. However, this structure means your agent's paycheck depends on the sale closing, which aligns their interest with yours in most cases—but it also means they benefit if the price is higher (for sellers' agents) or if you buy sooner rather than later.
Before you sign anything, ask the agent directly: What is your commission rate? What does that rate include? Are there any other costs? Some agents charge flat fees for certain services, or may negotiate commission on higher-priced homes. Getting this in writing prevents confusion at closing.
What to expect when you work with a Keller Williams agent
Keller Williams agents operate within a franchise system, which means they follow company training and use company tools, but they are independent contractors—not employees. This affects how they work and what services they offer.
Keller Williams provides agents with a technology platform called Command, which integrates listing management, client communication, and transaction coordination. Agents also have access to market data, training programs, and a network of other agents within the franchise. For you, this typically means your agent can show you homes across multiple listing services, help you understand local market trends, and manage paperwork through a digital system.
However, the actual service you receive depends on the individual agent. Some agents offer staging advice, contractor referrals, or help negotiating repairs. Others focus mainly on showing homes and handling paperwork. Ask April Hendricks specifically what she includes in her service—home inspections, appraisals, title work, and closing coordination are usually handled by other professionals, but an agent can recommend them and help coordinate.
Questions to ask before you hire an agent
Whether you are working with Hendricks or another agent, these questions help you understand what you are getting into:
- How long have you been selling real estate, and how many transactions did you close last year? This tells you whether the agent is active and experienced in your market.
- What is your commission rate, and what does it include? Get the answer in writing.
- How long do you expect homes in this neighborhood to sit on the market? A good agent knows local market times and can back up the answer with data.
- Will you represent me exclusively, or do you work with other clients in the same area? Exclusive representation is standard, but clarify it upfront.
- If I am buying, will you show me homes listed by other agents, or only Keller Williams listings? You should see all homes on the market, not just one company's listings.
- How do you handle communication—phone, text, email? Make sure the agent's style matches what you prefer.
Finding an agent in your South Carolina market
Keller Williams has offices throughout South Carolina, including in Charleston, Columbia, Greenville, and smaller towns. To find April Hendricks or another agent in your area, start with the Keller Williams website and search by location, or ask for referrals from friends, family, or your lender.
You can also search for agents on sites like Zillow, Realtor.com, or local MLS websites, which show agent profiles, recent sales, and client reviews. Read reviews with a critical eye—one bad review does not disqualify an agent, but a pattern of complaints about communication or ethics is worth noting.
Once you have a name or two, schedule a consultation. Most agents offer a free initial meeting to discuss your needs and answer questions. This is your chance to see whether you feel comfortable working with them and whether they understand your market and your goals.
Buyer's agents versus seller's agents: what is the difference
If you are buying, a buyer's agent represents your interests and helps you find homes, negotiate offers, and navigate inspections and appraisals. If you are selling, a seller's agent (also called a listing agent) markets your home, shows it to buyers' agents, negotiates offers, and coordinates the closing process.
Some agents do both, but their role changes depending on which side of the transaction you are on. A seller's agent works for you if you are selling; a buyer's agent works for you if you are buying. Make sure you understand which role the agent is playing in your transaction, because their duties and incentives differ.
If you are buying without an agent, you can still hire a buyer's agent at any time—even after you have found a home you like. The seller's agent may try to convince you that you do not need representation, but a buyer's agent costs you nothing (the seller's commission pays for it) and protects your interests in negotiation and due diligence.
Red flags and what to avoid
Watch out for agents who pressure you to sign a contract immediately, who refuse to show you homes outside their company's listings, or who are vague about commission and fees. Also be cautious of agents who may provide a sale price or timeline—no one can may provide that, and claims like this suggest they are overselling.
If an agent discourages you from getting a home inspection, appraisal, or title search, or who suggests you waive contingencies without good reason, that is a sign they are prioritizing the sale over your protection. A good agent wants you to feel confident in your purchase or sale, not rushed or uncertain.
Finally, if you feel unheard or disrespected, or if the agent is not returning calls or emails, do not wait. You can end the relationship and find someone else. Real estate transactions take weeks or months, and you deserve an agent who communicates clearly and treats you as a priority.
Frequently Asked Questions
Can I work with multiple agents at the same time?
As a buyer, you can show homes with different agents without signing anything, but once you sign a buyer's agent agreement with one agent, you are committed to that agent for a set period (usually 90 days). As a seller, you can interview multiple agents, but once you sign a listing agreement, that agent has the exclusive right to sell your home for the contract term.
What if I find a home I want to buy but I do not have an agent yet?
You can still hire a buyer's agent after you have found the home. Contact the listing agent or the brokerage and ask to speak with a buyer's agent, or reach out to an agent you know. The buyer's agent will represent you in the offer and negotiation, and their commission comes from the seller's side, so there is no cost to you.
How do I know if an agent is licensed and in good standing?
In South Carolina, real estate agents are licensed by the South Carolina Department of Labor, Licensing and Regulation (SCDHEC). You can search the license database on the SCDHEC website to verify an agent's license status and check for any disciplinary history. Keller Williams agents must also comply with the National Association of Realtors (NAR) code of ethics if they are members.
What happens if I am unhappy with my agent during the transaction?
If you signed a buyer's agent agreement, you can usually end it early by providing written notice, though you may be responsible for commission if you buy a home within the contract period. If you signed a listing agreement as a seller, ending it early is more complicated and may require negotiation. Read your contract carefully and discuss exit options with the agent before signing.
Do I need an agent to buy or sell a home?
No, you can buy or sell without an agent (called a "for sale by owner" or FSBO transaction), but you will handle marketing, showing, negotiation, and paperwork yourself. Most people hire an agent because the agent's market knowledge, negotiation skills, and access to buyer networks save time and often result in a better outcome than going alone.