The Pointe at Myrtle Beach: Oceanfront Living in a Walkable Resort Community

What The Pointe at Myrtle Beach offers

The Pointe at Myrtle Beach is a mixed-use oceanfront development in the heart of Myrtle Beach's downtown, combining residential apartments with retail, dining, and entertainment spaces. The complex sits directly on the Atlantic Ocean, giving residents immediate beach access and views from many units. The development emphasizes walkability—restaurants, shops, and attractions are built into the same property or within steps of it, reducing the need to drive for daily activities.

The residential component includes both rental apartments and for-sale condominiums. Floor plans range from studios to three-bedroom units, with most featuring balconies or patios. Amenities typically include a fitness center, pool area, and controlled-access entry. The building itself is relatively new construction, completed in phases over the past decade, so units tend to have modern finishes and systems.

Key Takeaways

• The Pointe combines apartments with shops and restaurants on one oceanfront property, so you can walk to dining and entertainment without leaving the complex.
• Most units have ocean views or balconies, and the building includes a fitness center and pool for residents.
• Location on the Myrtle Beach boardwalk puts you within walking distance of the beach, the SkyWheel, and other downtown attractions.
• Rental rates and lease terms vary by unit size and season, so contacting the leasing office directly gives you current pricing and availability.
• Parking is typically included with apartments, though spaces may be assigned or in a garage depending on your unit type.

Location and walkability

The Pointe sits on North Kings Highway at the oceanfront, placing it in Myrtle Beach's downtown entertainment district. This location means you are steps from the Myrtle Beach Boardwalk and Promenade, a 1.4-mile paved path that runs along the beach and connects to shops, restaurants, and attractions. The SkyWheel—a 187-foot observation wheel—is within a few blocks, as are numerous restaurants ranging from casual to upscale.

Walking is practical for daily needs. The complex itself houses dining options, and the surrounding blocks contain grocery stores, pharmacies, and retail shops. If you work downtown or in the hospitality industry, the location can mean a short commute. During peak season (May through August), the area is busy with tourists, which brings crowds but also means services and attractions operate at full capacity.

Apartment features and floor plans

Units at The Pointe range from studios to three-bedroom layouts. Most apartments include a balcony or patio, and many have ocean views—though views and view quality depend on which tower and which floor your unit occupies. Kitchens are typically equipped with stainless steel appliances and granite or quartz countertops. Flooring is usually tile or wood-look laminate, chosen for durability in a coastal environment.

Bathrooms include modern fixtures, and larger units may have multiple full baths. Climate control is central air and heat, important in a coastal location where humidity and salt air are factors. Some units include washer-dryer hookups or in-unit laundry; others have access to a shared laundry facility. The exact features vary by floor plan and unit age, since the complex was built in phases.

Amenities and building services

Residents have access to a fitness center equipped with cardio and weight equipment, a heated swimming pool, and a hot tub. Some phases of the development include additional amenities like a business center or meeting rooms. The building provides 24-hour front desk service and security, which is standard for oceanfront high-rises in the area.

Parking is included with most apartments, though the arrangement depends on your unit. Some residents park in a covered garage; others have assigned outdoor spaces. Visitor parking is usually available but may be limited during peak season. The building is pet-friendly, though pet policies (breed restrictions, size limits, deposit amounts) vary and should be confirmed with the leasing office.

Rental rates and lease terms

Monthly rent at The Pointe varies significantly based on unit size, floor, view quality, and season. A studio or one-bedroom typically costs less than a two or three-bedroom, and oceanfront units command higher rates than those facing the street or interior courtyard. Rates are also higher during peak summer months (June through August) and lower during the off-season (November through March).

Lease terms are flexible. Some residents sign annual leases, while others arrange seasonal or short-term rentals, particularly common in Myrtle Beach where many people rent for the summer or winter months. The leasing office can provide current pricing and availability for specific unit types and move-in dates. Deposits, utility arrangements, and any additional fees should be discussed directly with the leasing team.

Nearby attractions and dining

Living at The Pointe puts you within walking distance of Myrtle Beach's main entertainment corridor. The Boardwalk itself offers free access to the beach, and the paved promenade is popular for walking, jogging, and cycling. The SkyWheel, Ripley's Aquarium, and numerous mini-golf courses are all within a short walk or drive.

Dining options range from casual beachfront cafes to established restaurants. The complex itself includes dining venues, and the surrounding blocks have seafood restaurants, steakhouses, and casual chains. Nightlife is accessible—bars, lounges, and live music venues operate throughout the downtown area, especially during summer. The area is also close to shopping centers, movie theaters, and other entertainment typical of a major beach resort town.

Considerations before moving

Oceanfront living in Myrtle Beach comes with specific factors to weigh. Summer months bring significant tourist traffic, which means crowded beaches, busy restaurants, and higher noise levels, particularly on weekends. Parking can be challenging during peak season. If you prefer quiet, the off-season (September through May) is calmer, though some businesses reduce hours or close temporarily.

Salt air and humidity require maintenance—air conditioning systems work harder, and exterior surfaces need regular care. Hurricanes are a seasonal risk (June through November), and the building should have hurricane preparedness plans in place. Insurance costs for oceanfront properties are higher than inland apartments. Utility bills, especially for cooling, can be substantial during summer months. These are standard considerations for any oceanfront residence, but they affect your actual cost of living beyond the stated rent.

Frequently Asked Questions

How do I find out about current availability and pricing?

Contact the leasing office directly at The Pointe. They maintain current information about which units are available, pricing for specific floor plans and move-in dates, and lease term options. You can visit in person, call, or check their website for a leasing inquiry form. Pricing changes seasonally and by demand, so speaking with the leasing team gives you accurate information for your specific timeline.

Are utilities included in the rent?

Utilities are typically not included in rent at The Pointe, though policies may vary by lease. You will usually pay separately for electricity, water, and trash removal. Some leases bundle certain utilities or offer them at a flat rate. Confirm the utility arrangement when discussing lease terms with the leasing office, as this affects your total monthly housing cost.

Can I rent for just a few months instead of a full year?

Yes, The Pointe offers flexible lease terms including seasonal and short-term rentals. Many residents rent for the summer season or winter months rather than committing to a full year. Availability and pricing for shorter leases depend on current demand and inventory. The leasing office can discuss options that match your timeline.

Is the beach directly accessible from the building?

Yes, The Pointe is oceanfront, and residents have direct access to the beach. You can walk from your apartment to the sand and water. Beach access is one of the main advantages of the location, though during peak summer season the beach is crowded with tourists and day visitors.

What is the neighborhood like during the off-season?

From September through May, the downtown Myrtle Beach area is significantly quieter. Tourist crowds thin out, parking becomes easier, and the pace of life slows. Many seasonal businesses reduce hours or close temporarily. If you prefer a calmer environment, the off-season is more peaceful, though some dining and entertainment options may be limited compared to summer.