What The Broadcast Group Does and How to Find Their Stations
The Broadcast Group operates radio and television stations across South Carolina
The Broadcast Group is a media company that owns and runs several radio and television stations in South Carolina. The company operates stations in markets including the Lowcountry and other regions of the state, delivering news, entertainment, and local programming to listeners and viewers. If you want to know which stations in your area are part of The Broadcast Group, or what kind of content they produce, this guide explains how their operations work and where to find their stations.
The company's stations serve different audiences with different formats—some focus on news and talk, others on music or sports. Understanding which stations belong to The Broadcast Group and what they offer can help you find local programming that matches what you're looking for.
Key Takeaways
- The Broadcast Group owns multiple radio and television stations across South Carolina, each with its own call letters and programming format.
- You can find The Broadcast Group's stations by searching for their call letters or visiting individual station websites, which list ownership information.
- The company's stations produce local news, weather, sports, and entertainment content alongside national programming.
- Radio stations under The Broadcast Group ownership operate on AM and FM frequencies, and television stations broadcast on specific channels depending on your market.
How to identify which stations The Broadcast Group owns
The easiest way to learn about a station is part of The Broadcast Group is to look at the station's website or on-air materials. Most stations clearly list their parent company or ownership information, usually in a footer or "About Us" section. You can also search the station's call letters (the letters and numbers that identify each station) along with "The Broadcast Group" to confirm ownership.
The Federal Communications Commission (FCC) maintains a database of all licensed broadcasters and their ownership. You can search this database at the FCC's website if you want official confirmation of who owns a particular station. The database includes call letters, frequency, location, and owner name.
Radio stations under The Broadcast Group
The Broadcast Group operates radio stations on both AM and FM frequencies. These stations serve different communities across South Carolina and offer formats ranging from news and talk to music and sports. Each station has its own call letters, which you'll see listed on the dial or hear announced during station identification breaks.
To find a specific Broadcast Group radio station, tune to the frequency listed on your radio dial or search online for the station's call letters and your city. Most stations maintain websites where you can listen live, find the station's schedule, and learn about local programming. You can also use radio apps and online streaming services that let you search by call letters or format.
Television stations under The Broadcast Group
The Broadcast Group also owns television stations that broadcast local news, weather, and community programming. These stations operate on specific channels that vary by market—what channel you find a station on depends on where you live in South Carolina. You can locate these stations by searching your local TV listings or visiting the station's website directly.
Television stations owned by The Broadcast Group produce newscasts at various times throughout the day and evening. They also carry network programming from major broadcasters and local content focused on community events and issues. To find out what's on, check your cable or satellite TV guide, or visit the station's website for their full schedule.
Local news and programming from Broadcast Group stations
One of the main reasons people tune into Broadcast Group stations is local news coverage. These stations employ reporters and anchors who cover stories in their communities, from city council meetings to weather emergencies to human interest stories. Local news broadcasts typically air multiple times per day on television, and radio stations often include news updates throughout their programming schedule.
Beyond news, Broadcast Group stations produce programming about local events, community leaders, and issues that matter to South Carolina residents. This might include coverage of festivals, school board meetings, local sports, or profiles of community members. If you want to stay informed about what's happening in your area, these stations are a primary source for that information.
How to contact or provide feedback to Broadcast Group stations
If you want to reach out to a Broadcast Group station—whether to report a news tip, ask a question, or provide feedback—most stations list contact information on their websites. You'll typically find phone numbers, email addresses, and social media accounts where you can connect with the station. Some stations have specific email addresses for news tips, general inquiries, or advertising questions.
You can also reach out through social media platforms where most Broadcast Group stations maintain active accounts. These accounts often share news stories, take viewer questions, and announce upcoming programming. Following a station's social media page is another way to stay updated on local news and events.
Understanding broadcast ownership and regulation
Broadcast stations in the United States operate under licenses issued by the Federal Communications Commission. These licenses require stations to serve the public interest and follow FCC rules about content, advertising, and technical standards. The Broadcast Group, like all broadcasters, must renew its licenses periodically and demonstrate that its stations are serving their communities.
When a company owns multiple stations in the same market, the FCC has rules about how much of the market one owner can control. These rules exist to promote diversity of ownership and ensure that different voices and perspectives are represented in local media. Understanding this regulatory framework helps explain why certain stations are owned by certain companies and how the broadcast landscape is structured.
Frequently Asked Questions
How do I know which station I'm listening to or watching?
Every broadcast station has call letters (like WQSC or WCBD) that identify it. These are announced regularly on air and displayed on your radio or TV. You can also check the station's website or search online for the call letters to confirm which company owns it.
Can I stream Broadcast Group stations online?
Most Broadcast Group stations offer live streaming on their websites or through radio and TV apps. Visit the station's website to look for a "Listen Live" or "Watch Live" button, or search for the station's call letters in streaming apps available on your phone or computer.
Where do I find the station's phone number or email?
Contact information is usually listed on the station's website under "Contact Us" or "About Us." You can also call the station's main number during business hours. Social media pages for the station often provide direct messaging options as well.
What if I want to report a news story to a Broadcast Group station?
Most stations have a dedicated news tip line or email address listed on their website. You can also contact the station through social media or call the newsroom directly. Have details about your story ready, including what happened, when, and where.
How often do Broadcast Group stations renew their FCC licenses?
Broadcast licenses are typically renewed every eight years. During the renewal process, stations must file reports showing how they've served the public interest. You can find information about license renewals and station ownership on the FCC's website.