How to Get Your Business in Front of South Carolina's Media

What Biz Buzz Media covers and how to reach them

Biz Buzz Media is South Carolina's business news outlet, covering companies, entrepreneurs, economic development, and workplace trends across the state. They publish stories about startups, expansions, leadership changes, industry shifts, and the people building South Carolina's economy. If you run a business or work in one, understanding how Biz Buzz operates and what they're looking for makes it easier to get your story told.

The outlet reaches business owners, executives, investors, and professionals who read business news regularly. They cover everything from a new restaurant opening in Charleston to a manufacturing facility expanding in the Upstate to a tech founder launching from Columbia. Getting featured means your business reaches people who matter to your growth—customers, partners, investors, and talent.

Biz Buzz publishes online and maintains a social media presence where they share stories and industry news. They accept story ideas from business owners, PR professionals, and the public, though they decide what to cover based on news value and reader interest, not on who pitches it.

Key Takeaways

• Biz Buzz Media covers South Carolina business news and reaches owners, executives, and professionals across the state through their website and social channels.
• The best pitches focus on what makes your story newsworthy—a new hire, an expansion, a milestone, an industry trend—rather than simply promoting your business.
• You can reach Biz Buzz through their website contact form or by finding individual reporter emails, which are often listed in their bylines or on their social profiles.
• Timing matters: send your pitch when the news is current, include specific details and numbers, and keep your message short and clear.
• Not every pitch gets covered, and that's normal—editors receive dozens of pitches weekly and choose based on what their readers care about most.

What kind of stories Biz Buzz actually covers

Biz Buzz looks for stories that matter to South Carolina's business community. A new business opening, a company hiring 50 people, a founder winning an award, a retail chain expanding into the state, a nonprofit launching a job training program—these are the kinds of announcements that fit their coverage. They also cover economic trends, industry shifts, real estate development, and profiles of business leaders doing something noteworthy.

What doesn't work is a pitch that's purely promotional. "We're having a sale" or "Come visit our store" isn't news. But "We're opening our first South Carolina location and bringing 20 jobs to Greenville" is. The difference is whether the story has a reason to matter beyond your business—whether it affects the local economy, creates jobs, represents growth, or tells readers something they didn't know about an industry or market.

Biz Buzz also covers business problems and challenges, not just wins. A company pivoting its model, a industry facing labor shortages, a business closing after decades—these are legitimate stories too. Editors value honesty and real information over cheerleading.

How to pitch your story to Biz Buzz

Start by finding the right contact. Visit the Biz Buzz Media website and look for a contact page, pitch form, or email address. Many outlets list individual reporter names and beats (the topics they cover), which you can find in their bylines or on their social media profiles. If you can match your story to a specific reporter who covers your industry, that's your best route.

Write a short pitch—three to five sentences maximum. Lead with the news: what happened, why it matters, and who it affects. Include specific numbers, dates, and names. "We hired 15 new employees" is better than "We're growing." "We're opening a second location in Columbia in March" is better than "We're expanding." Editors need concrete details to decide whether a story is worth pursuing.

Keep the tone professional but conversational. You're not writing a press release; you're telling an editor why their readers should care. Offer to connect them with the right person for an interview—usually the owner, founder, or executive leading the initiative. Make it easy for them to say yes by providing phone numbers and availability.

Send your pitch when the news is current or about to happen. A pitch about something that happened three months ago feels stale. If you're announcing a new hire or expansion, pitch it shortly before or right after the announcement, not weeks later.

What to include in your pitch email

Your subject line should be clear and specific: "New Pitch: Local Tech Startup Raises $2M Funding" works better than "Story Idea." In the body, start with the headline-style summary, then add one or two sentences of context. Include the key facts: names, numbers, dates, locations. Say who you are and your connection to the story.

Provide contact information for the person the reporter should interview. That's usually not you unless you're the founder or owner. If it's your CEO or marketing director, give their name, title, phone number, and email. Reporters need to reach someone who can answer detailed questions and provide quotes.

Keep attachments minimal. A one-page fact sheet or a photo is fine; a 10-page press release is not. Editors prefer to ask questions and conduct their own reporting rather than publish something you've written for them.

Timing and follow-up

After you send your pitch, wait at least a week before following up. Editors are busy and may not respond immediately, even if they're interested. A polite follow-up email—"I wanted to check in on the pitch I sent about [topic] on [date]"—is acceptable after five to seven days. Don't follow up more than once or twice; if they're not interested, they'll let you know or simply won't respond.

If Biz Buzz does cover your story, share it. Post the link on your social media, send it to your team and customers, and thank the reporter. Building a good relationship with journalists makes future pitches easier and shows you value their work.

If they don't cover it, that's not a rejection of your business—it's a decision about what fits their editorial calendar and what their readers want to read that week. You can pitch the same story to other outlets, local news stations, or industry publications. Different media have different audiences and priorities.

Other ways to get Biz Buzz's attention

Beyond pitching directly, you can build visibility by engaging with Biz Buzz on social media. Comment thoughtfully on their posts, share their stories, and follow their coverage. When reporters see that you're engaged with business news, they're more likely to remember you when they're looking for sources or story ideas.

Sponsorships and advertising are separate from editorial coverage. Biz Buzz may offer event sponsorships, banner ads, or newsletter placements that you can purchase. These are not the same as news coverage, but they're another way to reach their audience if you have a marketing budget.

Industry events, awards, and speaking opportunities also create news hooks. If your founder is speaking at a conference, if your company wins an award, or if you're hosting an event that brings business leaders together, those are legitimate reasons to pitch a story.

Understanding why some pitches don't get covered

Editors receive dozens of pitches every week. They have limited space and must choose stories that serve their readers best. A pitch might not get covered because the timing is off, because a similar story ran recently, because the news isn't strong enough, or simply because other stories ranked higher that day. None of this means your business isn't worth covering—it means that particular story didn't fit that particular week.

Some pitches fail because they're too promotional or lack real news value. Others fail because the contact information is wrong or incomplete, making it hard for the reporter to follow up. Some fail because the pitch is unclear or buried in jargon. Reading a few Biz Buzz stories before you pitch gives you a sense of what they actually cover and how they tell those stories.

Frequently Asked Questions

How do I find Biz Buzz Media's contact information?

Visit their website and look for a "Contact Us" page or pitch form. You can also find individual reporter names and email addresses in their bylines or on their social media profiles. If you can't find a direct email, use the general contact form and address your pitch to the appropriate section editor (business, startups, real estate, etc.).

Do I need a PR agency to pitch to Biz Buzz?

No. Business owners and employees can pitch directly. A PR professional can help you craft a strong pitch and manage media relationships, but it's not required. Many small businesses pitch their own stories successfully.

What if my story isn't "big" enough for Biz Buzz?

Biz Buzz covers businesses of all sizes, but they focus on stories with broader relevance—jobs created, economic impact, industry trends, or something unusual. A small business milestone might fit better in a local community newspaper or chamber of commerce newsletter. Consider your audience and pitch to outlets that reach the people you want to reach.

Can I ask Biz Buzz not to cover certain aspects of my story?

You can ask, but editors decide what to cover. Once you pitch a story, you've given up control of how it's told. If there's sensitive information you don't want public, don't include it in your pitch. If a reporter asks about something you'd rather not discuss, you can decline to comment, but that may mean the story doesn't run or runs without your perspective.

How long does it take to get a story published after I pitch?

It varies. Some stories run within days; others take weeks. Breaking news or timely announcements move faster. Features and profiles take longer because reporters need time to report and write. Ask the reporter for a timeline if they express interest in covering your story.