What On Brand Designs Does and How to Work With Them
On Brand Designs is a South Carolina graphic design studio focused on visual identity and branding
On Brand Designs works with businesses, nonprofits, and individuals across South Carolina to create logos, brand guidelines, packaging design, and other visual materials that communicate who you are. The studio specializes in helping clients develop a consistent visual identity—the colors, fonts, imagery, and design elements that make your organization recognizable.
Rather than treating each project as separate, On Brand Designs approaches design as part of a larger brand strategy. That means a logo isn't just a logo; it's one piece of a system that will appear on your website, business cards, social media, and storefront. The studio works to make sure all those pieces feel intentional and connected.
Key Takeaways
- On Brand Designs creates visual identities including logos, color palettes, typography systems, and brand guidelines that work across multiple formats.
- The studio works with South Carolina businesses of different sizes, from startups building their first brand to established organizations refreshing their look.
- A typical project includes discovery conversations about your business, design concepts, revisions, and final files you can use across print and digital platforms.
- You'll receive deliverables like logo files in multiple formats, brand guidelines documents, and sometimes extended designs for packaging or marketing materials.
What services On Brand Designs typically offers
Logo design is the foundation of most projects. On Brand Designs creates original marks—whether a wordmark (your business name styled as a logo), a symbol, or a combination of both. The studio delivers files in formats you can use on everything from a business card to a billboard.
Brand guidelines (sometimes called a brand book or style guide) document how your logo, colors, and fonts should be used. These documents spell out things like minimum logo size, which colors go together, how much space should surround the logo, and what fonts to use for headings and body text. Having these guidelines means anyone creating materials for your business—whether it's you, an employee, or another designer—can keep things consistent.
Extended design work often includes business card design, letterhead, email signatures, social media templates, and packaging. Some clients work with On Brand Designs on a single project; others maintain ongoing relationships for new materials as their business grows.
How the design process typically works
Most projects start with a discovery phase. You'll talk with the designer about your business, your competitors, what makes you different, and what feeling you want your brand to convey. This conversation shapes everything that comes next.
The designer then creates initial concepts—usually several different directions for you to consider. These might range from modern and minimal to traditional and detailed, depending on what fits your business. You'll review these concepts and give feedback on what's working and what isn't.
From there, the studio refines the direction you've chosen, making adjustments based on your input. This revision phase typically includes a few rounds of changes before you reach a final design. Once approved, you receive all the files you need—usually including versions for print, web, and social media.
What to expect in terms of timeline and investment
A logo and brand guidelines project typically takes several weeks from start to finish, though the exact timeline depends on how quickly you can provide feedback and how many revision rounds you need. Some studios work faster; others take longer to explore more concepts.
Cost varies widely based on the scope of work. A logo-only project costs less than a full brand identity with guidelines and extended applications. South Carolina designers' rates reflect both their experience and the complexity of your project. It's worth getting quotes from a few studios to understand what different price points include.
Before you start, ask what's included in the price: How many initial concepts will you see? How many revision rounds? What file formats will you receive? Will you get a brand guidelines document? These details matter because they affect both the timeline and your ability to use the design across different platforms.
Questions to ask before hiring On Brand Designs
Ask about their process and timeline upfront. Do they start with a discovery conversation? How many concepts do they typically show? How many revisions are included? What happens if you want changes after the project is officially done?
Ask what files you'll receive and in what formats. You'll want vector files (usually .ai or .eps) so your logo can scale to any size without losing quality. You'll also want files for web (.png, .jpg) and possibly other formats depending on how you plan to use the design.
Ask to see their portfolio. Look at work they've done for businesses similar to yours, or at least work that resonates with the direction you want to go. A designer's portfolio shows their range and whether their style matches what you're looking for.
How to use your finished design across different platforms
Once you have your logo and brand guidelines, you'll use them everywhere your business appears. Your website should use the correct logo file and color palette. Your social media profiles should use consistent fonts and colors. Your business cards, email signature, and any printed materials should follow the same guidelines.
The brand guidelines document tells you how to do this correctly. It shows you which logo version to use in different situations (full color, black and white, on different backgrounds), which colors to use for different elements, and which fonts to use for different types of text.
If you're working with other designers or marketing professionals later—someone building your website, designing an advertisement, or creating social media graphics—share your brand guidelines with them. That document becomes the reference that keeps everything looking intentional and connected, even when different people are creating different pieces.
Frequently Asked Questions
Do I own the logo and brand files after I pay for them?
Yes. Once you've paid for the project, you own the design and all the files. You can use them however you want, modify them (though the designer would recommend keeping them consistent), and share them with other professionals who work on your behalf. Ask the studio to confirm this in writing before you start.
What if I want to change my logo later?
You can always update your logo, but doing so means redesigning your brand identity and updating all the places it appears. Some businesses refresh their look every few years; others keep the same logo for decades. If you think you might want changes down the road, ask the designer whether they offer refresh or revision services at a lower rate than a full rebrand.
Can I use my logo on things the designer didn't specifically design?
Yes, as long as you follow the brand guidelines. Your logo should work on a t-shirt, a vehicle wrap, a billboard, or anything else your business needs. The guidelines tell you how to scale it, what colors to use, and how much space to leave around it. If you're unsure whether something will work, you can always ask the designer for feedback.
What if I don't like any of the initial concepts?
This happens sometimes, and it's worth discussing with the designer. They might ask more questions to understand what you're looking for, or they might create a new round of concepts that go in a different direction. Ask upfront how many concept rounds are included in the price and what happens if you want to explore a completely different approach.
Do I need a brand guidelines document if I'm a solo business?
Even solo businesses benefit from brand guidelines. They serve as a reference for you when you're creating new materials, and they're essential if you ever hire someone else to help with design or marketing. Guidelines also help you stay consistent as your business grows and you add team members or contractors.