What's Going On 4 You: A Guide to South Carolina's Youth Advertising Program

What "What's Going On 4 You" Is and Who Runs It

"What's Going On 4 You" is South Carolina's statewide advertising and marketing initiative designed to reach young people with information about programs, services, and opportunities available to them. The program is run by the South Carolina Department of Health and Human Services (DHHS) and focuses on making sure teenagers and young adults know what resources exist in their communities—from job training to mental health support to recreational activities.

The campaign uses multiple channels to reach its audience: social media, radio, digital ads, billboards, and partnerships with youth-serving organizations across the state. Rather than promoting a single service, "What's Going On 4 You" acts as a connector, pointing young people toward real programs they can access locally.

Key Takeaways

• "What's Going On 4 You" is a South Carolina state campaign that advertises youth services and programs through social media, radio, digital ads, and community partnerships.
• The program is managed by the South Carolina Department of Health and Human Services and targets teenagers and young adults across the state.
• The campaign covers a wide range of topics including job training, mental health resources, education programs, and recreational opportunities.
• Young people can learn about local programs by following the campaign's social media accounts or visiting partner organizations in their communities.

Where to Find "What's Going On 4 You" Content

The campaign maintains active social media presence on platforms where young people spend time—primarily Instagram, TikTok, and Facebook. Following these accounts gives you a regular feed of information about programs happening in South Carolina, from workforce development initiatives to youth mental health resources to college preparation workshops.

You can also encounter "What's Going On 4 You" messaging through local radio stations, especially those with youth-focused programming, and through digital advertising on websites and apps popular with teenagers. Many South Carolina schools, libraries, and community centers also display campaign materials and share information about programs highlighted in the initiative.

Types of Programs and Services Promoted

The campaign covers a broad spectrum of youth needs. Job training and workforce development programs appear regularly, including information about apprenticeships, internships, and career exploration opportunities. Mental health and wellness resources are a consistent focus, with messaging about counseling services, crisis support, and peer support groups.

Educational programs also feature prominently—everything from GED preparation to college planning to vocational training. The campaign also highlights recreational and arts programs, community service opportunities, and leadership development initiatives. Because the campaign is statewide, the specific programs promoted may vary by region, so checking local partner organizations is important if you're looking for something specific in your area.

How the Campaign Connects You to Local Resources

Rather than being a direct service provider, "What's Going On 4 You" functions as a guide to what already exists in your community. When the campaign promotes a program, it typically includes information about how to contact that program, where it's located, and what it offers. This might be a link to a local nonprofit, a phone number for a school district initiative, or contact details for a workforce development center.

The campaign also works through partnerships with youth-serving organizations—nonprofits, schools, libraries, and government agencies—that share information with their own audiences. If you're already connected to a school counselor, community center, or youth organization, they may be receiving and sharing "What's Going On 4 You" materials as part of their regular communications.

Why South Carolina Created This Campaign

Young people often don't know what services and opportunities are available to them, even when those resources exist nearby. A teenager might not realize their library offers free job interview coaching, or that a local nonprofit runs a mental health support group, or that their school district has a paid internship program. The gap between available services and young people who know about them is what "What's Going On 4 You" was designed to close.

By centralizing messaging and using channels where young people already spend time, the campaign makes it easier to discover what's possible. The state recognized that advertising these programs directly to youth—rather than only to parents or professionals—increases the chance that young people will actually use the services available to them.

Following the Campaign and Staying Informed

If you want to stay updated on programs and opportunities, the simplest approach is to follow "What's Going On 4 You" on the social media platforms you already use. The campaign posts regularly about new programs, seasonal opportunities (like summer jobs or college prep workshops), and resources related to topics young people care about.

You can also ask your school counselor, local library, or community center whether they have information about "What's Going On 4 You" programs. Many of these organizations receive updates and can point you toward specific opportunities that match what you're looking for. If you're searching for a particular type of program—job training, mental health support, arts classes—mentioning that to a trusted adult in your school or community often leads to resources promoted through this campaign.

Frequently Asked Questions

Is "What's Going On 4 You" a program I can join, or is it just advertising?

It's an advertising and information campaign, not a program itself. "What's Going On 4 You" tells you about real programs run by schools, nonprofits, government agencies, and other organizations. You would join or contact those individual programs directly, using the information the campaign provides.

Do I have to pay to use programs promoted through this campaign?

That depends on the specific program. Some programs promoted through the campaign are free, while others charge a fee. The campaign materials typically include cost information, or you can ask when you contact the program directly.

What if I can't find a program in my area that matches what I'm looking for?

Start by asking a school counselor, librarian, or staff member at a local community center. They often know about programs in your area that may not be heavily advertised. You can also contact your county's Department of Social Services or a local youth-serving nonprofit to ask what's available.

Can I share "What's Going On 4 You" information with friends?

Yes. The campaign is designed to spread through word of mouth and social sharing. If you find a program that sounds useful, sharing it with friends or posting about it on your own social media helps other young people discover opportunities too.