What's Happening in Myrtle Beach Today

Find events, shows, and activities happening right now

Myrtle Beach fills up daily with live music, dining specials, beach activities, and family attractions. What's open and running depends on the season, the day of the week, and which venues are hosting events that particular evening or afternoon. The fastest way to see what's actually happening today is to check the specific venue or attraction's website or call ahead—many shows and programs change week to week, and some close seasonally.

This guide points you toward the real places and resources where you can find out what's on, rather than listing events that may or may not be running when you read this.

Key Takeaways

• The Myrtle Beach Area Convention and Visitors Bureau website lists events by date, including concerts, festivals, and community programs.
• Individual venues like the Myrtle Beach Convention Center, Hard Rock Cafe, and the Boardwalk theaters post their own daily and weekly schedules online.
• Restaurants and bars often run happy hours, live music nights, and specials on rotating schedules—calling ahead confirms whether something is running today.
• Beach activities like parasailing, fishing charters, and water sports operate year-round but have seasonal hours and weather-dependent cancellations.
• Many attractions close or reduce hours in winter months, so checking before you go saves a wasted trip.

Where to check the Myrtle Beach Area Convention and Visitors Bureau calendar

The Myrtle Beach Area Convention and Visitors Bureau maintains an events calendar on its website that sorts by date. You can filter by type—concerts, festivals, family activities, sports—and see what's scheduled for today, this week, or upcoming months. The calendar includes both ticketed events and free community programs.

The bureau also publishes a printed events guide available at visitor centers along the Grand Strand. If you're already in Myrtle Beach, stop by a visitor center to pick up a current copy, which often includes discount coupons for attractions and restaurants.

Live music and entertainment venues with regular schedules

The Myrtle Beach Convention Center hosts concerts, comedy shows, and sporting events throughout the year. Its website lists the full schedule with dates, times, and ticket information. The Hard Rock Cafe on the Boardwalk runs live music most evenings, typically starting around 9 p.m., though sets vary by season.

Smaller venues along the Boardwalk and in downtown Myrtle Beach—including bars, restaurants, and lounges—often feature live performers on weekends and some weeknights. Many of these venues do not post schedules online, so calling directly is the most reliable way to confirm whether a band or DJ is performing today. The Myrtle Beach Boardwalk itself hosts free outdoor concerts and entertainment during summer months and holiday seasons.

Restaurants and dining specials by day of the week

Myrtle Beach restaurants rotate happy hours, live music nights, and dinner specials by day. Tuesday taco nights, Thursday wing specials, and Friday seafood deals are common, but each restaurant sets its own schedule. Many establishments post their daily specials on their websites or social media pages, though calling ahead remains the surest way to confirm what's running today.

Beachfront restaurants and casual dining spots often have the most consistent entertainment schedules. Seafood houses, steakhouses, and casual chains throughout the area typically run promotions on predictable days, but hours and offerings shift seasonally. If you're looking for a specific type of cuisine or a particular special, searching the restaurant's name plus "happy hour" or "specials" usually pulls up their current offerings.

Beach activities and water sports with seasonal hours

Parasailing, jet ski rentals, fishing charters, and paddleboard outings operate along the Myrtle Beach waterfront year-round, but hours and availability depend on weather and season. Summer months (May through September) run the longest hours and most frequent departures. Winter operations are reduced but still available on calm days.

Most water sports operators require advance booking, especially for group activities or charter fishing trips. Calling or checking their websites the morning of your visit tells you whether conditions are safe and whether spots are still open. Pier fishing is free and open to the public during daylight hours, though some piers charge a small access fee.

Family attractions and their current operating hours

Myrtle Beach's year-round attractions—including Ripley's Aquarium, the SkyWheel, mini golf courses, and arcade centers—operate on seasonal schedules. Summer hours are typically longer, running from mid-morning through late evening. Winter hours are shorter, often closing by early evening or staying closed on certain weekdays.

Each attraction posts its hours on its own website. Many offer discounts for online ticket purchases or combination packages if you're planning to visit multiple attractions in one day. Calling ahead is especially important in winter or during rainy weather, as some indoor attractions may have reduced capacity or modified schedules.

How to find free events and community activities

The City of Myrtle Beach Parks and Recreation department runs free and low-cost community events, including outdoor fitness classes, movie nights, and seasonal festivals. These programs are listed on the city's website under Parks and Recreation or Events.

Horry County also hosts community events throughout the year. The Horry County Recreation Commission website lists programs by location and date. Many of these events are free or charge a small fee and include activities for all ages.

Frequently Asked Questions

Where do I find out what concerts are happening in Myrtle Beach today?

The Myrtle Beach Area Convention and Visitors Bureau website has a searchable events calendar. You can also check the Myrtle Beach Convention Center's schedule directly, and call venues like the Hard Rock Cafe or local bars to ask about live music that evening. Many smaller venues post schedules on their social media pages or websites.

Are beaches and water activities open in winter?

Yes, but with limitations. The beach itself is always open, though water is cold and lifeguards are not on duty. Water sports like parasailing and jet ski rentals operate on reduced schedules in winter and depend on weather conditions. Fishing charters and pier fishing run year-round. Always call ahead to confirm availability before heading out.

Do restaurants and bars have the same specials every day?

No. Most restaurants rotate specials by day of the week—for example, taco Tuesday or wing Thursday—but each restaurant sets its own schedule. Some change specials seasonally or stop running them during slower months. Calling the restaurant or checking their website is the most reliable way to see what's offered today.

What if an attraction says it's closed when I arrive?

Many Myrtle Beach attractions close seasonally or reduce hours in winter. Some close on specific weekdays. Checking the venue's website or calling before you go prevents a wasted trip. The Myrtle Beach Area Convention and Visitors Bureau can also tell you which attractions are currently open.

Are there free things to do in Myrtle Beach today?

Yes. The beach itself is free. Free outdoor concerts and entertainment run during summer and holiday seasons on the Boardwalk. The City of Myrtle Beach Parks and Recreation and Horry County Recreation Commission both run free community events. Check their websites for today's schedule, or visit a visitor center for a current events guide.